Make the next useful step easy to find

An internal link connects two addresses on the same website. Its first job is to help a reader move to relevant information. Begin with the reader's next question: do they need a definition, a prerequisite, a worked example, or a way to complete the task? Link to the page that supplies that need.

Use a label that explains the destination in the surrounding sentence. 'Check the storage instructions' provides more context than a repeated 'click here'. Avoid inserting links merely to increase a count. Many unrelated destinations can make a simple page harder to read and can obscure the route that matters most.

Review the connection

• Open the destination and confirm that it exists.
• Check that its content matches the label's promise.
• Consider whether the link belongs near the relevant explanation rather than in a disconnected list.
• Inspect the keyboard focus and visible link styling.
• Review whether another useful page has no incoming links at all.

Count sources, then interpret

When analysing a small site, count distinct source pages as well as total links. Ten repeated footer links from one page are still only one source. A page with a single incoming source may be fragile if that source is later removed, but the count does not determine usefulness. A private utility, a temporary result, or an intentionally isolated exercise can have a valid reason for limited navigation. Establish intent before proposing a change.